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Our Impact

At UMBRA, our purpose is to create meaningful impact in the communities we serve. Through client projects, we use design thinking and data-driven analysis to develop effective solutions to real-world challenges. Beyond our client work, UMBRA members participate in semesterly service initiatives and partner with McCombs to host case competitions and consulting education programs that expand access to consulting across UT. Through these efforts, we create impact for our clients, members, and community.

Past Clients

How can we boost Cruise's service adoption in Austin while improving public perception and education?

We analyzed the Austin market through surveys and conducted user interviews to understand different pain points.

We created a marketing playbook that capitalized on Austin-specific events, attracting 800+ new users. We also developed a five-pronged approach covering market re-entry, social media, and word of mouth marketing.

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How can BeReal decrease user churn by implement new app features?

We conducted prototype testing, focus group studies, and fake-door testing.

We recommended introducing BeReal Year in Review, video posts, and public user profiles to increase retention!

 How can we increase the profitability and discoverability of Wee's Cozy Kitchen?

We implemented new pricing strategies to match UT student demand and improved her physical and digital visibility through signage and SEO.

She boasts 3.3k+ Instagram followers and has been featured on NYTimes, Bon Appetit, and recognized by the City of Austin. She is making plans to shift to a brick-and-mortar restaurant!

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Community Service

Within UMBRA, we take pride in our members' active participation in meaningful service opportunities throughout Austin. By engaging in these endeavors, we embody our philanthropic mission and make a tangible contribution to various social impact causes, each of which is voted on by the organization semesterly. This commitment to giving back not only strengthens our bond as a group but also empowers us to create a lasting positive influence within the wider community.

Educational Events

In order to create educational development opportunities at a large scale, UMBRA hosts an annual case competition event, allowing UT students to sharpen their consulting toolkit in a fast-paced problem-solving environment. Additionally, UMBRA co-hosts a Consulting Consortium, bringing together students interested in consulting to develop foundational skills, gain industry insights, and learn from experienced consultants and peers.

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